Like Newton with the apple, right ? (Well, I'll try to be a little more modest in the future ; it's not one of my strong points...)
This morning I received a fancy personalized letter in the mail, informing me that I had WON a FREE tv, to the tune of 600€, and all I have to do is to claim my gift before 72 hours to receive it.
I received this FREE FREE FREE GIFT from a mail order business that I ordered once from, to the tune of 25€ worth of bulbs.
So, it's not really like I'm a tried and true customer, right ?
I have figured out that one of the reasons why I am increasingly a drop out from our fast paced, gimmicky society, is precisely because of the sheer volume of crap like this I get in the mail.
It tires me out. (I have stopped looking at it attentively, and immediately tear it up for the trash. Sometimes I have to be careful and make sure that nothing REALLY important escapes my attention in the mountain of STUFF.)
So... maybe YOU would like to explain to me just what is the... LOGIC ?? behind these kinds of mass produced campaigns which must cost a fair amount of filthy lucre to put together ?
In the meantime... the mail order companies are behaving like our political parties (particularly the LEFT political parties...).
Like... why BOTHER keeping your base happy (like rewarding your faithful customers...) when you can salivate over pie in the sky future "customers", and try to WIN them from the opposition ? (Yeah, the bird in the bush is ALWAYS more valuable than the bird in the hand, right ?)
Why worry about the fact that you are sinking your ship with bloated advertising costs that you rationalize over with the idea that you HAVE to incur them, or you will disappear in the face of the competition ? Lies, lies, and more damned lies.
The gravest lies are the ones that we tell ourselves, anyway...
In Grenoble I regularly shop from businesses where people are still doing... business, and not something else that looks suspiciously like... the finance game.
Businesses still exist. You just have to look a little bit to find them.
And in the next few years, I am willing to bet that they will be making a BIG comeback.
(Sorry for all those capitals. I am a little... hyped up this morning, and feeling more absolute than usual... I can already hear Dinky " WHAT, more than USUAL, HELP !!!!)
I hope that you are surviving your heavy work load, Thai. I sympathize.